Cover Letter: The Importance of Writing Winning Cover Letters

Your ability to write clear and concise cover letters can mean the difference between your success or failure at landing the job interview for your new job in Canada.

A well thought out, and written letter will help persuade Canadian decision-makers that your skills and experience are suitable for a professional job in Canada.

By stating your appropriate skills more clearly, concisely, and persuasively than your competitors, you will be more successful at getting job interviews.

When you write a dynamic letter you'll get noticed, get read, be remembered, and be considered!

Do Your Research First

The letter that accompanies your resume is a written hiring call. When you send a letter your first task is to get the reader’s attention. In order to accomplish this you need to do your research, that is:

• Learn all you can about the company, their needs, their problems, and the available position.
• Know your industry base. Use part of your job-search time to research and get to know your industry even better. Where does the company, you are applying to, fit in that industry?
• Understand what motivates the decision-maker. What are their main concerns?
• Use your letter to let them know that you are interested in helping them meet their needs.
• Show very briefly how your key accomplishments can help solve their problems.

Sell Yourself in Your Letter

Note: Your letter serves as a personal sales letter (with you as the product or service).

And, as all good sales letters go, the focus is on their needs, and solutions to their problems.

Remember... It's all about them, not about you!

In other words, see yourself as a professional salesperson, then, act like a professional salesperson in marketing yourself.

Check out our tips for preparing this letter, as well as, the do's and don'ts to remember when preparing your letter.